“Does the gospel of the market-driven church redeem the lost or reinforce trends, deliver from sin or affirm the self, reconcile people to God or appeal to religious consumers?”
“Tailoring the gospel to fit the consumer distorts the gospel, discounts the work of the Holy Spirit and dehumanizes men and women made in the image of God.”
“It’s one thing to understand cultural trends and attitudes in order to discover appropriate starting points for reaching a culture with the gospel. It’s quite another thing to mold the gospel to fit the expectations, aspirations and dreams of those in it” (Douglas Webster, Selling Jesus).
“We must never confuse our desire for people to accept the Gospel,” warned the late Oswald Chambers, “with creating a Gospel that is acceptable to people.”